For years, when discussing Sumo Citrus, the conversation went like this: It’s enormously delicious and incredibly sweet, but…
- The skin is bumpy.
- There’s a knot on top.
- It’s only available for a short time
Nothing in life is perfect. That wouldn’t be fun.
For us, the quirks of Sumo Citrus actually make it the world’s most loved fruit. It took decades to perfect. It is only available for a few months of the year (January through April, to be specific). Every piece of fruit must be picked by hand and treated delicately. How awesome is that? Not to mention, the Top Knot® is a distinguishing characteristic that you can easily spot in the produce aisle, separating it from other basic fruit.
Sumo Citrus has firmly established its place as a legend in the produce aisle, with an obsessive following and an enormous size that overshadows other citrus fruits. Sumo Citrus takes up space – and doesn’t apologize for that. It isn’t afraid to value itself and knows its true worth. And it sets boundaries. We try our best to make sure that there are no half-ripened or undersized Sumo Citrus in stores.
How about you? What makes you a little “weird”? Are you embracing your weirdness as a superpower – or are you downplaying your awesomeness? We challenge you to wear your weirdness like a badge of honor, as proudly as you do a Sumo Citrus produce sticker!
Maybe you have a ritual at snack time. Do you have to peel each Sumo Citrus in a single piece for good luck? Do you adorn your baby with Sumo Citrus stickers for fun? Do you slice them into wedges instead of peeling them with ease?
Have you ever shouted your love for Sumo Citrus to your fellow shoppers?
Whether you show off your talents or keep them private, know this: You’re awesome – enormously awesome – just the way you are. Keep being a little weird!