Take a Joy Ride with Sumo Citrus

From the west to the east coast, Sumo Citrus took joy on the road to share the ultimate citrus experience and deliver the taste of joy.

On a mission to spread joy on the slopes this season, we popped up at resorts across the United States to hand-deliver the legendary taste of Sumo Citrus to snowboarders, skiers, and lodge loungers – that is, those of you who prefer to take it all in from the lodge with a hot chocolate in hand… maybe even a Sumo Citrus Spiked Hot Cocoa.

Relaxation in the Sumo Citrus Joy Lounge

Our Joy Patrol team welcomed visitors to the Sumo Citrus Joy Lounge, where they could pull up a comfy chair, grab some sweet swag like sunscreen, goggle covers, and neck warmers, and pause to relax and refuel with fresh Sumo Citrus in between runs.

The Sumo Citrus Joy Patrol also roamed each resort, popping up in the lift lines, at races and competitions, in restaurants, bars, and inside lodges to offer unexpected joy.

Where did the Sumo Citrus Joy Ride Tour stop?

The Sumo Citrus Joy Ride Tour Stops

Learn more about each stop along the tour:

Mammoth Mountain, California

It was a beautiful, sunny weekend at Mammoth, which kept the Sumo Citrus Joy Lounge full of visitors. Thousands of you grabbed a Sumo Citrus, and our Joy Patrol surprised the families of ski racers nearby with some incredibly sweet race fuel.

Thanks to those of you who shared sweet feedback, like:

“This is the best citrus I’ve ever had in my entire life.“
“Don’t judge a book by its cover. These are delicious!”
“Our kids absolutely love your fruit. They are so excited you’re here!”

Palisades Tahoe, California

Excitement and energy were high at Palisades during the beautiful holiday weekend. Influencers Snowboard Jesus and HalfCabKing were on the scene, surprising skiers and riders across the mountain with the taste of joy.

Some of you shared your love (longstanding and newfound) for Sumo Citrus on camera. Other offered accolades, like:

“It doesn’t get any sweeter than this!”
“I’m going to start buying these specifically for ski trips. This is a perfect snack!”
“This is the only fruit my daughter will eat. She loves to peel it herself!”

Solitude Mountain, Utah

It was a very cold and windy weekend at Solitude (-12 degree temperatures!), but thousands of you visited the dome to grab a Sumo Citrus while you warmed up between runs. Our Sumo Citrus neck warmers also helped to beat the chill factor.

Your encouragement and feedback warmed us right up. Thanks for sharing:

“This is the best day of my life!”
“I stock up on these every time I go to the store! ”
“Dare I say this is the best fruit I’ve ever had?”

Steamboat, Colorado

We dropped into town just in time for Steamboat’s Ski Town USA Olympic Send Off event on a sunny weekend, which brought a great crowd and high energy to the dome and Sumo Citrus Joy Lounge as the word spread quickly about the taste of joy.

Your sweet feedback included:

“Wow, this is so juicy.”
“We heard this is the best fruit in the world so we had to come try it!”
“Wow, these are easy to peel. Impressive!”

Aspen Snowmass-Buttermilk Mountain, Colorado

During a warm and sunny weekend, the locals in Aspen welcomed our Joy Patrol, as they canvassed the terrain park and patios, and we debuted the latest addition to the tour and official aprés drink of the season: the Sumo Citrus Margarita.

In the words of our newest Super Fans:

“We are hooked and will be buying these at the store!”
“Finally, a healthy brand popping up at the resort!”
“Can you make the Sumo season longer?”

Arapahoe Basin, Colorado

It was all love for Sumo Citrus on Valentine’s Day weekend, especially after a huge storm left fresh powder to enjoy. Mountain-goers enjoyed Sumo Citrus in the sun between runs, loving having a healthy, satisfying snack on the slopes.

Some of your best feedback included:

“This might be the most amazing fruit I’ve ever had!”
“I think you turned my son to into a fruit lover!”
“Wow, this tastes like candy.”

Winter Park, Colorado

It was a busy weekend at Winter Park, with a youth ski competition underway and beautiful conditions to get outside. It was amazing to hear from fans who have been following the tour and specifically came to Winter Park to see us again – thank you!

We loved to hear that:

“This is my favorite snack in the whole world!”
“Only a Sumo Citrus can taste this good!”
“Sumo Citrus is legendary!”

Snowshoe, West Virginia

With the Darn Tough Banked Slalom competition accompanying us at Snowshoe, fans loved having a mess-free, sweet snack to enjoy after a day of skiing and snowboarding, and we even placed a few Sumo Citrus gear stickers to remember us by.

Thanks for sharing the love:

“This is the perfect ski snack. Absolutely no mess!”
“It’s fascinating how easy to peel these are!”
“I can’t go back to any other kinds of citrus after trying this!”

Sugarbush, Vermont

Despite some extremely windy conditions that prevented us from setting up our giant Sumo Citrus dome and Joy Lounge at our first Vermont stop, we definitely felt the love. Seeing you all representing the ultimate citrus experience by wearing our neck warmers and goggle covers made our weekend.

Your comments warmed our hearts, too!

“This fruit made me so happy!”
“Why would I eat any other fruit after trying this?! Sumo Citrus is so juicy!”
“I can’t believe I peeled a fruit in one whole peel. That’s crazy!”

Jay Peak, Vermont

We were excited to see Sumo Citrus goggle covers and neck warmers across Jay Peak, and we were delighted with how much you loved our official aprés drink of the season: the Sumo Citrus Margarita! The Joy Lounge was buzzing with energy.

Your feedback was also legendary:

“Where has Sumo been all my life? I’m in love with this fruit!”
“I see why everyone is talking about Sumo Citrus, this fruit is amazing!”
“I would drive hours to buy these!”

HOMESICK at Stratton, Vermont

The enthusiasm of the crowd at Homesick was as high as the weather was unpredictable. Fans battled wind, rain, snow and enjoyed pockets of sunshine fueled by Sumo Citrus, as legends of the snowboard industry impressed fans, new and old.

Thank you for saying that:

“Sumo Citrus is seriously my favorite. It’s a delicious and exceptional fruit.”
“My kids are obsessed with Sumo Citrus, it’s their favorite snack!”
“You have my heart for life. These are incredible.”