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People Can’t Stop Talking about Sumo Citrus®

Every year, we say this season was the best season – until every new season manages to out-do the last one!

Sumo Citrus® truly is the sweetest obsession. The 2022 season delivered so many sweet highlights. The common thread? YOU! Your healthy obsession for Sumo Citrus keeps the excitement going.

Are you counting down the days until your healthy obsession returns to stores in January 2023? You’re definitely not alone. In the meantime, the world’s most loved fruit remains one of the most talked-about fruits as well.

Here’s what people have been saying about the one-and-only incredibly sweet, enormously delicious, legendary Sumo Citrus.

Good Housekeeping: 2022 Healthy Snack Award Winner

We’re so excited that Sumo Citrus has been named a Good Housekeeping 2022 Healthy Snack Award Winner.

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CNN: Sumo Citrus “now has a cult following”

Does it feel like Sumo Citrus is everywhere in recent seasons? There’s a reason for that. CNN Business has the scoop – and details the behind-the-scenes care that goes into growing “the world’s most pampered fruit.” “The eating experience, there’s just nothing like it,” says a professional “produce trend-setter.”

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Good Housekeeping: “Healthy Beach Snack Ideas”

Flag this list for next year’s Spring Break beach trip. Good Housekeeping listed us among 20 healthy snacks that are “nutritionist-approved and travel easily.” Even better? “You won’t need an extra basket for these filling, nutrient-rich snacks — they’ll keep everyone refreshed and utterly chill under the hot shoreline sun.” They called out the “unique shape” – you know it as the Sumo Citrus Top Knot(TM) – that makes the fruit so easy to peel. Plus, they love that every enormous, seedless one is “the juiciest option in most produce sections.”

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Foodsided: “Words cannot describe the enjoyment”

“Words cannot describe the enjoyment of eating a Sumo Citrus,” wrote the author – though they seemed to capture the multisensory experience the way only a true Super Fan could. The ode walks you through the entire process of tasting a Sumo Citrus, making it the perfect off-season read. Among the juicy nuggets: “Never cloying but quite satisfying, it proves that nature holds the [sweetest] rewards.”

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The Guardian: “How one determined Trader Joe’s shopper” made Sumo Citrus go viral

If you suddenly felt the urge to try Sumo Citrus for the first time this season, you may have an “evangelist of Trader Joe’s and TikTok” to thank. Back in March 2022, a TikTok user posted a short video of a woman in the checkout line sharing her love of the enormously delicious fruit with her fellow shoppers. The big reveal? Instead of ignoring her, they heeded her advice – with half of them adding Sumo Citrus to their carts and baskets!

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In Case You Missed It: The Viral Sumo Citrus TikTok Video

Where it all started: The 72nd St. Trader Joe’s checkout line in New York City. Not all heroes wear capes. This intrepid shopper wears a mask – and carries her favorite fruit. The video has been viewed nearly 8 million times!

Watch for yourself

Wall Street Journal: “Inside the New World of Fancy Fruit”

“Luxury fruits” like Sumo Citrus “are going viral online and tempting shoppers.” According to experts, being able to call your favorite fruit by name lets you know you’re “onto something special.” And, “boutique premium fruit typically tastes better and more-consistent quality” – which is why every Sumo Citrus is the best you’ve ever tasted!

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