Press

Hot Off the Press: Sumo Citrus News

Year after year, people can’t get enough of Sumo Citrus! Our legion of Super Fans keeps growing, as the word spreads that this fruit is both a little weird and enormously delicious. But what is the press saying?

From viral checkout line love fests to featured segments on national television, Sumo Citrus is one popular fruit.

Here are the latest headlines about what’s weird and wonderful with Sumo Citrus, plus a sneak peek at some extra special (and ultra weird!) Sumo Citrus moments that’ll have you reaching for more of your favorite fruit.

TODAY with Hoda and Jenna: “This is gold!”

Hoda did it again! After last year’s shoutout on the TODAY show, where Hoda Kotb called out this “explosion of flavor,” she featured her favorite fruit again this season on TODAY with Hoda and Jenna. She says eating a Sumo Citrus “feels like summer in the middle of winter, it’s amazing!” There’s only one citrus fruit that holds the key to her heart. Her co-host Jenna chimed in, “I’m not really an orange fan, but I love a Sumo.” Same, Jenna, same. Watch the clip.

AOL: A Seasonal Guide To Citrus Fruits

You already know that citrus fruit is the best part about winter and early spring. AOL agrees: “If you weren’t on Sumo TJ TikTok last year, you were missing out. Sumo Citrus is like a giant mandarin. It has the intense sweetness of the smaller version while being the size of a big orange. It’s also easy to peel and [doesn’t] make a mess.” Browse their guide.

Fansided: “Bursts into the New Year with even more deliciousness”

Calling Sumo Citrus “as fun to see on the shelf as it is to eat,” Fansided says that the sweet aroma “seems to brighten the moment” on any dreary and chilly winter day. And, they “get” the weirdness: “The fruits might look a little different from the other offerings on the shelf but being different should be celebrated.” Preach! Keep reading.

POPSUGAR: Why Are They Everywhere Right Now?

Well, you already know the answer, but we’re thankful that POPSUGAR is out there spreading the word about why Sumo Citrus is seemingly everywhere. (See also: a little weird, enormously delicious.) They highlighted the obvious deliciousness as well as “how healthy it is” (boasting 160% of your daily vitamin C in a single fruit, NBD…). Get the scoop.

Sneak Peek: Videos That are A Little Weird

As promised, here is a sneak peek at our latest vignettes featuring your favorite fruit. Every year we have more fun with this seriously amazing fruit. Thanks to all of our Super Fans for embracing the weirdness and enjoying Sumo Citrus as much as our dedicated farmers love growing them!

It’s a little

It’s a little

Sumo Citrus strikes an obsession in fans that, for those who haven’t tried the fruit, may seem a little weird.

After you’ve had one, you’ll totally get it.

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